Photography

In the communication of Mitsubishi Materials, images serve the purpose of conveying a clear message.

The focus is on the use of quality tools and the customer.

Realistic and Believable Representation
All images must be authentic and reflect reality accurately.
Alignment with Corporate Colors
The coloring of images should complement the corporate colors of Mitsubishi Materials.
Black-and-White Imagery with High Contrast
For general representations, black-and-white images with high contrast should continue to be used to convey clear and precise messages.
Use of Color Images for Specific Topics
Color images are encouraged for product photos and specific themes such as Recycling and Sustainability to create a more vivid and engaging visual presentation
Focus on the Essential Message
Regardless of whether the image is in color or black-and-white, it should be simplified and focused on conveying the core message effectively.
Display of MMC Tools
All action shots or product images should feature MMC Tools to strengthen brand identity.

Black-and-white photography serves as the primary visual style for general representations and corporate communications.

Purpose: Establishes a clean, timeless aesthetic with a professional appearance.
Characteristics: High-contrast, sharp details, minimalistic compositions.
Application: Corporate brochures, official presentations, branding materials, and website backgrounds.
Guidelines:
- Maintain clarity and focus on the subject matter.
- Ensure high contrast to highlight key elements.
- Avoid cluttered or overly complex scenes.

Color images are strategically used to enhance visual storytelling for specific topics where vibrancy and detail are essential.

Purpose: Highlight special themes, products, and initiatives with greater emotional and visual impact.
Characteristics: Rich, natural colors with subtle enhancements that align with corporate branding.
Alternative: Partial focus coloring with Black-and-White Imagery with High Contrast
Application: Product photos, sustainability and recycling themes, promotional materials, and educational resources.
Guidelines:
- Use color images selectively to emphasize their importance.
- Maintain clarity and professionalism without oversaturation or excessive editing.

Product imagery plays a crucial role in communicating the quality and functionality of MMC Tools.

Purpose: Showcase tools with precision, highlighting their quality, design, and application.
Characteristics: Crisp, high-resolution images with clean backgrounds and well-lit subjects.
Application: Catalogs, brochures, digital platforms, advertisements, and product guides.
Guidelines:
- Focus on the tool’s design, material, and craftsmanship.
- Use neutral backgrounds to maintain emphasis on the product.
- Avoid distracting elements; prioritize clarity and detail.

Dedicated visuals for showcasing Mitsubishi Materials' commitment to recycling, sustainability, and environmental responsibility.

Purpose: Enhance communication on eco-friendly practices and sustainability initiatives.
Characteristics: Vibrant colors reflecting natural elements, clean compositions, and clear messaging.
Application: Sustainability reports, social media campaigns, environmental initiatives, and corporate presentations.
Guidelines:
- Include imagery of recycling processes, eco-friendly products, and nature-related themes.
- Balance aesthetic appeal with factual representation.
- Ensure coherence with the brand’s broader visual identity.